Denan Kemp, Bloke in a Bar

In uncertain times, we’ve got to focus on the great and unusual things that Australians are doing because It’ll be the people doing those things that’ll create a path to something better.

One of those people is Denan Kemp.

A self-described, ‘average’ former Rugby League player, Denan’s business -Bloke in a Bar has seen explosive growth in the past 12 months. His beer has sold out of nearly every independent liquor store in Australia, his podcast has continued to grow, and he’s accumulated a committed fanbase on social media, where he creates sport-related content with a focus on the positive.

When you attract an engaged audience like Denan does, then there’s definitely something to unpack. I first met Denan three years ago on my Mentor Podcast, so now we sit down for a more relaxed convo.

We crack open a beer and explain the marketing, logistics and growth of the beer and his business, his approach to creating content and community, and to discuss what it is to be a ‘Bloke.’

It’s a deep conversation that you probably wouldn’t expect, but I firmly believes it’s these kinds of conversations that need to happen.