Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S4E7 - Behind the numbers

30/06/2020 | 33 mins.
Podcast Essentials by Soundcartel

What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production.

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