Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S4E16 - Podcast trends, secure distribution & how to best analyse analytics

04/11/2020 | 26 mins.
Podcast Essentials by Soundcartel

While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out. She also reveals some new research on the power of host-read ads.    

Then Omny Studio's Managing Director, Sharon Taylor chats to Nick Schildberger about the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics.

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