S3E7 - Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast.
Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)
Hackable? podcast for McAfee
Carolyn Walker's Response Agency