Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S3E7 - Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee

22/05/2019 | 27 mins.
Podcast Essentials by Soundcartel

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast.

Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)
https://bit.ly/2wff17y

Hackable? podcast for McAfee
https://hackablepodcast.com/

Carolyn Walker's Response Agency
https://response.agency/

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