Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S3E3 - A watershed moment for podcasting listenership; and get ready for audio SEO

27/03/2019 | 18 mins.
Podcast Essentials by Soundcartel

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago.

Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses.

The Infinite Dial 2019

Google's Zack Reneau-Wedeen keynote at RAIN Business Summit

Article: Tech firm Intercom's podcasting plans

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