Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S3E19 - Lifting the veil on producing branded podcasts

07/11/2019 | 19 mins.
Podcast Essentials by Soundcartel

Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience.

BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands.

Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win.

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