S3E18 - Podcasting is the 'Jam' for brands – Matty Staudt
Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business.
Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called ""microcasts"" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length.