Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S3E12 - The power of video to market your podcast

30/07/2019 | 22 mins.
Podcast Essentials by Soundcartel

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos.

He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you.

Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content.

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