Podcast Essentials

Podcasting Essentials

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more. Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli. SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

Melbourne, Australia

S3E10 - The story behind award-winning branded podcast The Journey

04/07/2019 | 27 mins.
Podcast Essentials by Soundcartel

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines.

Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations.

The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency.

Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy.

Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise.

This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.

The Journey


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A Pointed Perspective on the Purported Podfading Problem

Podcast Stata – The Sequel

Wondery $10M Announcement


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